All Canada Photo’s guide to image licensing:
Image Licenses Rights
When you acquire / purchase images, illustrations, vector art or other visual content you will also have to acquire a license to use that content. When buying images you do not actually buy the image itself, but the right to use that image and these are usually referred to as “usage rights”. Usage rights are defined in an End User License Agreement (EULA).
Does an image really need licensing?
Absolutely, yes, certainly, without question! All photographs, no matter where you get them from, have a copyright! Our role, as a Photographic library and image distributor, is to select and compile image collections for your convenience but we also provide a secure and legal environment for you to source and acquire properly licensed content. We will also advise you on all issues of licensing whether it’s for commercial, editorial, in-house or education usages.
Because the internet has made it easier to find and acquire creative content a popular misconception is that copyright and image licensing is no longer important. Which is obviously not the case and people are increasingly seeking ways to protect their rights.
Image Licensing is here to protect you and your client’s interests.
Photographs, illustrations and other creative content is protected from theft and misuse by international copyright law, thus ensuring the rights of the image owner, the people or property depicted on the image and the rights of the distributor are protected.
When you acquire a quality image from an authorised image library you are also acquiring the image license which clearly sets out what the image can legally be used for.
As a creative professional this level of security is important to safeguard the integrity of your business and your relationship with your clients. Your clients rely on you to guide and direct them in their creative decisions and we are all responsible for informing and educating them.
When clients complain about the cost of an image (and they do) it’s important to explain to them they are acquiring a quality product, properly licensed and this will protect them.
Please contact us for any assistance you require using this website. We are at your service:
Toll Free (North America) - 1.866.587.9751
All Canada Photos
P.O. Box 2573
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